The food packaging to sway consumers with its choose

The food packaging industry goes to enormous lengths to sway consumers with its products. Similar delights in appetising wrappers and allowing the product to speak for itself are no longer enough these days.

However, when jostling for position, it is best not to overdo it. Because making excessive use of materials and hence resources does not go down well with the consumer. But industry should do without overly flamboyant and elaborately produced packages for economic reasons as well as ecological ones. The cost not only of raw materials such as milk, cocoa and sugar, but also of energy and packaging materials is steadily rising.

To lastingly attract consumers who want sustainably produced goods and prevent the cost of materials and production from spiralling out of control, industry has no alternative but to economise on materials and above all avoid excessively extravagant packages while also reducing energy input in production.

As the consumption of confectionery and bakery products continues to rise, so do the expectations of consumers. Not only do they want to be wowed by the taste, but they are also becoming choosier as far as the packaging is concerned. The latter has to catch the eye and provide additional functions while also responding to long-term environmental requirements. And this is forcing manufacturers of confectionary and baked goods to be more creative and efficient.