Packaging with resealable applications provide a modern design with increased functionality

As lifestyles change, food-to-go and sharing packs are becoming an increasingly important category for retailers. Packs with resealable technology address all these issues by offering a solution that is easily accessible and designed for repeated use. This enables consumers to enjoy a full product life and better manage their weekly purchases.

In order to drive product sales, food packaging machine manufacturers need to focus on user-convenience, provide an effective way to store products for longer, offer sustainable initiatives, and an ability to provide differentiation on-shelf.In a world where many cost-conscious consumers buy food in bulk, the ability to confidently re-close the package to keep food fresh is critical to prevent food waste.  

Apart from easy opening and convenience, resealable packaging equipment technology has many other benefits to offer to both manufacturers and the consumer. Resealable packs promote sharing and encourage consumers to reduce portion sizes. They can be opened and closed up to 25 times and are a great on-the-go option for healthy-snacking when travelling or away from home.

With resealable technology products remain in their branded packs when they are kept at home in the refrigerator after first opening, avoiding the need and cost of repacking in cling film, freezer bags or rigid containers.

A re-seal feature can keep food fresher for longer.  Households waste large amounts of food and that's an environmental disaster. Ten times more resources are invested in growing and processing food than in the packaging used to protect it.  It's well worth spending a little more on the packaging if that results in less food waste.

There are certainly challenges with easy open and reclosable solutions. Brand owners and converters need to balance the need to have a robust seal for the purposes of the supply chain process, yet allow easy opening and reclose functionality for consumers.