Creative packaging makes more environmental health

Using a fully recyclable cup is the only viable solution to reduce coffee cup waste on a mass scale.

Starbucks is encouraging all ‘to go’ customers to return any take-away paper cups back into store, not only Starbucks cups. Each bin features clearly indicated sections for consumers to tip away excess liquid, remove the sleeve and lid and then stack their cup separately.

The cup can be recycled through the store’s waste collection, rather than relying on local recycling facilities. Paper cup waste is a complex but important issue across the industry. To help tackle it, our strategy focuses on increasing ways we can reduce, reuse and recycle and these new bins provide a way for customers to help us make a difference.

This new bin design is a significant way to test not only how cups can be recycled in our stores but also how people will embrace the new behaviour.